See the insights your brand has been missing℠

with our technology-enabled qualitative consulting


At Slaughter Branding, we have been leveraging the latest platforms and tools in technology- enabled qualitative for over 4 years to design and moderate innovative research studies.  Our Fortune 500 clients tell us that “new qual” allows for insights that are more immersive, iterative, in-context, and intimate versus traditional in-person qualitative methods alone, allowing them to engage and collaborate with consumers like never before.  Contact us to see our overview of the “4i’s of Technology-Enabled Qualitative”.

Our new qual methods include:

Custom Communities and Panels

Immersive/Virtual Ethnography

Mobile Qual (Text-based, Apps/Web, Audio)

Hybrid/Multi-Mode Designs

Bulletin Boards/Online Focus Groups

Webcam Groups/IDIs, Live Chats

While we specialize in new qual methods, we also conduct many hybrid studies which incorporate both in-person and new qual as complimentary techniques.

See About Us to see our relevant publications and read more about our Head Honcho, Dana Slaughter.